How and why we use personal data
Under the Data Protection Legislation, we can only use your personal data if we have a proper reason for doing so, for example: consent, contract, legitimate interests, or legal obligation.
1. Consent. We may process your data based on your consent to:
- place cookies and similar tracking technologies on your device (please see our Cookies Notice for further details);
- send you our marketing communications (e.g. our blogs, newsletters, and invites to our webinars, events and seminars) if you have not previously bought our products or services;
- share your details with a third party for marketing purposes;
- publish content which you upload to our website; and
- respond to your enquiries.
Where we want to use your data on the basis of your consent, we will ask for such consent separately and clearly.
Right to withdraw consent
You have the right to withdraw consent at any time by:
- emailing us at email@example.com; or
- in case of consent to marketing emails, by using the ‘unsubscribe’ link in our marketing emails.
Even if we are not required to obtain your consent for marketing purposes, you can still opt-out of receiving marketing communications at any time, so you are still in control.
2. Contract. We will use your personal data if we need to do it to perform our obligations under a contract with you, or if it is necessary for a contract which we are about to enter with you. For example, if we need to:
- register you as a new customer or administer your account;
- process and deliver your order to you;
- manage our relationship with you (e.g. to respond to your enquiries or to notify you about changes to our services);
- provide after sale care services (e.g. technical support); and
- enable you to partake in a competition or a prize draw.
3. Legitimate interests. We may process your personal data when we (or third party) have a legitimate reason to use it, so long as this is not overridden by your own rights and interests. For example:
- to manage your account and our relationship with you;
- to manage payments, fees, charges, and to collect debts which you may owe to us;
- to interact with you professionally (e.g. if you represent our current or prospective client, supplier or business partner) to manage our relationship with the organisation you represent;
- to administer and protect our business and our website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data);
- to deal with your enquiry unrelated to a contract which we may have with you;
- to provide you with a free service (e.g. to allow you to use our website functionalities and tools);
- to send you our marketing communications (e.g. our blogs, newsletters, invites to our webinars, events and seminars) if you have previously bought our products or services, or if you represent our current or prospective business client;
- to ask you to leave a review or complete a survey;
- to increase our business or promote our brand through delivering relevant website content and advertisements to you;
- to measure or understand the effectiveness of the advertising we provide to you;
- to improve our website, products, services, marketing, and customer relationships and understanding;
- to conduct web analytics;
- for the prevention and detection of fraud and spam; and
- for the establishment, exercise or defence of legal claims.
We may ask you to confirm or update your marketing preferences if you instruct us to provide further services in the future, or if there are changes in the law, regulation, or structure of our business.
4. Legal obligation. We may process your personal data to comply with our legal obligation. For example, to:
- address your complaint; and
- comply with a request from a competent authority.